Merron Marketing
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Join the Waitlist
Now Booking Q1 2027

Marketing that
makes med spas
more money.

Merron Marketing is a boutique, Michigan-based marketing partner for medical spas, injectors, and aesthetic clinics that are serious about growth. Done settling for agencies that don't understand their industry.

Join the Priority Waitlist See What We Do
Spots are limited by design. We take on a small number of clients each quarter to ensure every brand gets the attention it deserves.
Est. 2021 · Michigan · Aesthetics Only
7+
Years in Aesthetics
100%
Niche Focus
Org.
Paid · SEO Combined
ROI
Not Vanity Metrics
"The difference between a good med spa and a fully booked one is rarely the treatments. It's the marketing."
Patient Acquisition ✦ Brand Positioning ✦ Meta Advertising ✦ Social Media Strategy ✦ SEO & Web Optimization ✦ Revenue-Focused Growth ✦ Patient Acquisition ✦ Brand Positioning ✦ Meta Advertising ✦ Social Media Strategy ✦ SEO & Web Optimization ✦ Revenue-Focused Growth ✦
What We Do

Not a content agency.
A growth partner.

We build the full marketing infrastructure your practice needs to attract better clients, convert them consistently, and grow without discounting.

01
Brand Positioning
Your brand isn't your logo. It's the reason someone chooses you over the practice across the street. We define what makes you distinct and build everything from there.
02
Patient Acquisition
Strategies designed to bring in the right patients: people who value expertise, return for treatment plans, and refer. Not coupon-chasers. Not one-and-done bookings.
03
Meta Advertising
Campaigns built for awareness, consultations, and treatment education. We track bookings and revenue, not reach and impressions. Every dollar is accountable.
04
Social Media Strategy
Content that positions you as the trusted expert in your market. Educational, elevated, and built to convert. No cringe hooks, no spammy CTAs.
05
SEO & Web Optimization
Your website should work as hard as you do. We make sure the right people find you, and that when they do, they book.
"Most agencies understand marketing. Very few understand what it's like to stand at a front desk and watch a patient decide whether or not to trust you."
Hannah Ludwick, Founder

Four years working inside a med spa, from front desk to digital marketing specialist, means we understand the full patient journey before we ever write a single line of copy. That perspective is the foundation of everything we build.

Who It's For

Built for practices
that refuse to blend in.

We work exclusively with aesthetic and wellness businesses, from Grand Rapids and Kalamazoo to practices across the country, because depth of knowledge matters. We know the treatments, the patient psychology, and the difference between a practice that's busy and one that's profitable.

Medical Spas
Injectors & NPs
Estheticians
Wellness Clinics
Sound Familiar?
  • Your marketing looks nothing like the quality of your work
  • You've worked with agencies that treat you like a checkbox, not a brand
  • You're running ads but have no idea what they're actually returning
  • Your content calendar is either empty or generic
  • You're growing, but not the way you want to
The Right Fit
You care deeply about natural results. You're done discounting. You want a partner who treats your brand like their own and can prove it with revenue.
Our Offerings

Designed around
your goals.

Every engagement is built around where you are and where you're going. We don't offer cookie-cutter retainers or one-size-fits-all packages. Custom proposals are sent after your application is reviewed.

Foundation
The Brand
Build
For practices ready to establish a brand that commands attention and attracts the right clientele from day one.
Includes
  • Brand strategy & positioning
  • Visual identity direction
  • Website copy & optimization
  • Social media setup & voice guide
  • Content framework & pillars
Best for new practices or complete rebrands. One-time project scope.
Most Popular
The Growth
Retainer
For established practices ready to scale. Full-service partnership covering organic, paid, and SEO. Managed monthly.
Includes
  • Fractional marketing director role
  • Meta ad management & creative
  • Social media strategy & content
  • SEO monitoring & optimization
  • Monthly reporting & strategy calls
  • Priority access & same-day response
Custom proposal. 12-month commitment with 90-day notice to cancel. Limited spots each quarter.
Focused
The Ads
Engine
For practices with strong organic presence that need paid advertising managed with precision and compliance.
Includes
  • Meta campaign strategy & setup
  • Ad creative direction & copy
  • Audience targeting & optimization
  • Conversion tracking setup
  • Bi-weekly performance reviews
Focused solely on paid acquisition. 12-month commitment with 90-day notice to cancel.
The Person Behind It

I've worked the front desk.
I've lived the industry.

I'm Hannah Ludwick, founder of Merron Marketing and the person who will actually be doing the work on your account. No junior associates. No outsourced content. Just someone who genuinely understands your world.

I spent four years working inside a medical spa, starting at the front desk, where I watched what made patients book, hesitate, trust, and return. Then I moved into digital marketing, where I learned how to translate that understanding into strategy that actually drives revenue.

I understand Botox, filler, PRF, microneedling, lasers, and facials not because I read about them, but because I've worked alongside the providers performing them. That context shapes every piece of content, every ad campaign, and every recommendation I make.

Merron Marketing exists because too many great practices are stuck with marketing that doesn't reflect the quality of their care. That gap is where I work.

Degree Bachelor of Business in Advertising & Promotion, Western Michigan University
Background 4 years in-house at a medical spa, front desk through digital marketing specialist
Focus 100% aesthetics: medical spas, injectors, estheticians, wellness clinics
"I know what it sounds like when a patient is about to say no. I built my marketing approach around changing that moment, before they ever walk in the door."
4 Yrs In-House
3 Services Combined
1 Industry Focus
Client Words

What it feels like
to work with Merron.

We let results and relationships speak. These are real words from real clients, practices that wanted marketing that finally matched the level of care they provide.

"
She has been with me from the start of my business, and I can honestly say I wouldn't be where I am without her. She genuinely cares about your growth, not just your content.
Natalie
Esthetics By Natalie
"
Total game changer. She is so detail-focused and intentional about creating a game plan for each individual business, not a copy-paste strategy.
Heather
Heather's Beauty Bar
"
Her ability to capture the heart of our studio and connect with our audience has been invaluable. She goes above and beyond and genuinely feels like a member of our team. If you're looking for someone who cares about your brand and knows how to make it stand out, this is her.
The Team
The Babe Cave
The Work

The platform didn't change.
The strategy did.

Same practices. Same Instagram accounts. The difference is a plan behind every post and a website built to book, not just look pretty. Here's what that looks like side by side.

01SocialInstagram grids, before and afterSwipe →
Kalamazoo Rejuvenation Instagram grid before and after
Kalamazoo Rejuvenation
Instagram
Eleve Wellness and Aesthetics Instagram grid before and after
Elevé Wellness
Instagram
360 Wellness Med Spa Instagram grid before and after
360 Wellness Med Spa
Instagram
Esthetics by Natalie Instagram grid before and after
Esthetics by Natalie
Instagram
02WebsitesBuilt to convert on mobileSwipe →
Naturalness Med Spa website on mobile
Naturalness Med Spa
Website
360 Wellness Med Spa website on mobile
360 Wellness Med Spa
Website
Eleve Wellness and Aesthetics website on mobile
Elevé Wellness
Website
Now Accepting Q1 2027 Applications

Ready to grow
the right way?

We're at capacity for the rest of 2026. If you're serious about what's next for your practice, get on the priority list now. Applications are reviewed personally and spots fill fast.

Join the Priority Waitlist
No generic onboarding. Every new client relationship starts with a personal conversation.
Merron Marketing
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